The Laughing Contract

Most brands give sponsorship deals to celebrities, athletes or influencers. But as a brand who believes in the joy of laughter, Laughing Cow Cheese didn’t want to sponsor those people - they wanted to sponsor the everyday people who make us laugh.

We released The Laughing Contract where you could nominate the friend, family member, coworker, or even acquaintance who makes you laugh to receive a sponsorship deal from The Laughing Cow Cheese.