The Miller Lite Beertape

To bring back an iconic campaign from 1975, we kicked it back to 1975 with the Miller Lite Beertape - a VHS double feature that doubles as a beer. The only way people could get their hands on one was by going to the Last Blockbuster all the way in Bend, Oregon.

"Miller Lite's Beer-Filled VHS Tapes Let You Drink Nostalgia" - Mashed

"Miller Lite's Beer-Filled VHS Tapes Let You Drink Nostalgia" - Mashed

"Miller Lite revives ‘Tastes Great, Less Filling’—why Big Beer is going retro" - Ad Age

"Miller Lite revives ‘Tastes Great, Less Filling’—why Big Beer is going retro" - Ad Age

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